It's one thing to live a Land Rover life - that's a hoot!
It's another thing to have the good fortune to write about it - that's just good fortune!
Land Rover living is expressed in what your Land Rover enables you to accomplish, as well as in the ways you share this with other enthusiasts. The complimentary acts of writing and editing require the same concepts of hard work, persistance, tenacity, enthusiasm, energy, and creativity as any exploration, travel, physical labor or intellectual challenge.Land Rover living is expressed in what your Land Rover enables you to accomplish, as well as in the ways you share this with other enthusiasts. The complimentary acts of writing and editing require the same concepts of hard work, persistance, tenacity, enthusiasm, energy, and creativity as any exploration, travel, physical labor or intellectual challenge.
Back in 1993 while working in Vermont on a humanities program, Jeff Aronson found himself at Rovers North with a 27 year old Land Rover whose engine kept playing "Jingle Bells." The service staff at Rovers North explained the concept and cost of broken piston rings. Jeff emptied out his wallet and much of his savings, and went to see Rovers North's president, Mark Letorney. The hope was that he needed a writer for his company newsletter; the good news was, yes, he did.
So began the career of the Land Rover Writer. Within a year, the departure of the newsletter editor meant Jeff assumed those responsibilities. From its earliest format as a quarterly newsletter sent to 5,000 enthusiast, it grew larger, changed to a newspaper, then newsprint magazine, grew in size and quality, and now arrives as Rovers Magazine to 25,000 enthusiasts around North America and around the world.
The concept that you could earn income by writing about automobiles had captivated Jeff for years. Newspapers in Vermont and Maine would only run humor articles on life with automobiles, which he provided with glee, but automotive journalism had seemed out of reach - literally in terms of geography - and practically in terms of netwrorking.
Then came the internet, just in time, and the growth of content in all forms of media. Now, you could be an automotive journalist anywhere in the world, writing for readers and viewers anywhere in the world, say, from an island off the coast of Maine. You could even find youself, as Jeff did, on Maine television as a Land Rover "authorative voice" to a feature role on the British video series Land Rovers in America and Triumphs in America.
A penultimate example came in the 1990's when Jeff first landed a writing assignment with Land Rover Owner International, the largest British Land Rover publication. Around midnight, he sat in the kitchen of a wood-heated house without indoor plumbing, a laptop connected to a telephone line, emailing the first article to England. In the clear night sky over the ocean, he could see the blinking lights of an airplane taking passengers across the Atlantic to, perhaps, London, where his story would arrive before the flight.
Writing about what you enjoy - from decades of theater reviews for The Burlington Free Press and the York County Coast Star , book reviews in Cape Cod newspapers, to cultural commentary and humor articles for regional newspapers and magazines - enhances your life, especially when it's the Land Rover life.
"The Land Rover is not a vehicle, it's a way of life."