Land Rover North America first opened up shop as Range Rover North America in 1987. After a formal absence of 13 years, Land Rovers returned to the US market. The 1987 Range Rover made a big impact on the SUV universe.
Americans loved the styling, premium interiors, superb engineering and that dandy 3.5 liter V-8. It would later power the Discovery, and when they finally came into the US, the Defender 110 and Defender 90.
Ironically, the engine last saw use in the US in the Rover 3500 sedan of 1980-81, a brilliantly engineered car let down by poor quality componentry and manufacture under the last years of British Leyland. Triumph used the engine in its TR-8, Morgan stuffed it into their "contemporary" 4/4 and suddenly created the Plus 8. MG and TVR would use the same engine, too.
The First Range Rover Advertisement in the US
A Video Tribute to Land Rover North America's 25 Years
"The Land Rover is not a vehicle, it's a way of life."